infographic by Daniel Jaffee and Phil Howard

The graphic above shows the world’s 10 largest coffee roasters and the levels of their fair-trade certified coffee purchases, as of 2008 (the last year for which these data are available). Only four of the top 10 firms purchased any fair-trade certified coffee at all: Nestlé, Tchibo, Starbucks, and J.M. Smucker (Smucker purchased fair trade Millstone coffee, part of the Folger’s line, from Procter & Gamble in 2008). Nestlé, which received fair trade certification in 2005 from the Fairtrade Foundation in the U.K. for its “Partner’s Blend” line (a controversial decision within the movement), had the lowest percentage of fair trade purchases, at only 0.0025 percent. Number-two Kraft and number-three Sara Lee sold no fair trade-certified coffee as of 2008. - Phil Howard

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